GoCo A Refreshingly Different Approach to HR and Payroll Technology - Workology

GoCo A Refreshingly Different Approach to HR and Payroll Technology - Workology GoCo’s Technology Allows HR Space to Better Support the Organization and Business   Learn more about our HR Technology and Product Reviews here at Workology. See our FTC disclosure at the end of this review. As the role and responsibilities of human resource professionals leaders become a more integral part of the larger business strategy, it’s important for HR leaders to have established processes, procedures, and strong technology partners to help streamline basic and more administrative processes like payroll, employee onboarding, and employee benefits administrative covered.   GoCo’s Technology Allows HR Space to Better Support the Organization and Business   These administrative processes are the foundation of HR. I see them as the bottom of the HR pyramid similar to the more bottom and most basic of Maslow’s Hierarchy Needs which is physical needs. These physical needs include water, air, shelter, sleep, and clothing. GoCo’s HR technology platform offers a user-friendly and expansive platform that is customizable to an organization’s and HR team’s specific business requirements and needs.   Fulfilling these basic needs makes space for HR leaders to breathe, strategize, customize, and better support the growth of the business instead of spending time hunting and gathering for shelter, food and water.   I love GoCo’s approach to HR support and technology. It’s refreshing and innovative. Their product suite is very comprehensive offering services like payroll, HRIS, benefits administration, time and vacation reporting, and onboarding to name a few. The list goes on and on. While extensive, it’s not overwhelming as HR teams   can use as little or as much of their technology stack to support the HR business. GoCo offers embedded payroll options for HR, and also syncs with any cloud based payroll service.   Off the Chain HR Usability for Employees at All Levels   Their usability and attention to detail is apparent from the moment I laid eyes on the platform. It’s easy to use and intuitive which is something very different from most experiences in HR tech. Prior to working in HR with GoCo, the leadership and many of the team members worked in the gaming industry. This is one of the many reasons the experience is refreshingly different.   Their organizational chart feature is a great example of their awesome user experience. Instantly the chart updates information offering an at-a-glance view of a manager’s direct reports and a department’s hierarchy and responsibilities.   Employees can easily access a team member’s employee profile and contact information to further connect. The individual employee can choose the contact information that is viewable to the general employee population. This employee contact information is easily accessible, not just on your desktop but also on your mobile device. GoCo offers Android and IOS mobile apps allowing employees to update personal information, search for employee contact information and even request vacation or PTO anywhere life takes them.   Speaking of the easily accessible employee contact information, GoCo offers customizable fields within every part of their experience. Employee profiles include everything, from their digital documents and forms, to all their personal information. I am absolutely in love with digital documents and storage. They call these Magic Docs   and they really are. HR leaders can easily create digital documents for e-signature   and completion that offer easy tracking and notification for everyone.   Make the Digital HR Experience and Onboarding Process Great Again   These magical electronic documents make employee onboarding a breeze, especially with I-9’s, employee handbooks, and W-4 tax forms. Onboarding workflows for forms and more are easily created and customizable. HR can add in custom touches like automation to notify IT of a new employee laptop request or employee badge. Having the ability to streamline these kinds of processes takes the stress out of everyone’s day and makes your new hire feel welcome.   Electronically Signing Documents is a Breeze for Employees   These custom forms and magic-tized documents are also handy for the employee benefits enrollment process which is also part of GoCo’s product offering. They work directly with your benefits broker to upload benefits rules and information making benefits selection easy peasy. Gone are the days when employee selections are lost in the shuffle and benefits deductions or changes are missed by HR or your benefits provider.   GoCo’s HR Technology offering is flexible, inviting, customizable, and easy to use for employees, candidates, and your leadership team. I invite you to place them on your short list for demos and RFP providing your HR team a sleek, organized, and process-driven option that helps your HR team better serve the organization.   FTC Disclosure: We received compensation for mentioning and reviewing the product listed above as part of one of the services we offer our clients. Regardless, we only recommend products or services I use personally and believe will be good for my readers. We are disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

How to impress a summer internship boss to secure a job offer later

Step by step instructions to intrigue a mid year temporary position supervisor to make sure about a proposition for employment later Step by step instructions to intrigue a mid year temporary position supervisor to make sure about a proposition for employment later Handling a mid year entry level position can be an extensive and disappointing assignment, however the work doesn't stop when you get that last acknowledgment email. Despite what might be expected, the genuine work begins your first day. Your first day is the start of the mind boggling chance to dazzle your late spring entry level position chief (otherwise known as an expected future manager), make significant industry contacts, and become familiar with your fantasy job.Summer temporary jobs are the ideal chances to pick up understanding without shuffling classes, which means you could even take a place that is in an unexpected area in comparison to your school. Lauren Berger, the Intern Queen herself, gave Ladders a rundown of how to dazzle your entry level position chief and augment the assistant experience.Follow Ladders on Flipboard!Follow Ladders' magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and more!How to intrigue a late spring tempo rary position boss1. State yes however much as possible. Once you're at the entry level position your main responsibility is to absorb everything and meet the greatest number of individuals as could reasonably be expected, Berger said.While assistants might be shuffling various duties related to their late spring temporary jobs, for example, classes or another activity, Berger emphatically suggests going to any out-of-office occasion that you're welcome to. Regardless of whether it's an easygoing supper, power breakfast, exercise class, or in any event, working an occasion for the group twilight, Berger stresses the significance of showing up.Showing up is something individuals esteem so a lot and it's such a great amount of harder than you might suspect it is, Berger said. Appear and at whatever point you have a chance to go well beyond, accept those open doors, since you don't get a great deal of them throughout everyday life, and particularly not at your job,Each time you state y es is a second to dazzle your chief and at your late spring temporary job, as Berger stated, you need to truly shine.2. Pose inquiries. On the off chance that you have a premonition and truly believe you're going to destroy something yet you're frightened to pose the inquiry… take a full breath, be extremely obliging and proficient, and simply pose the inquiry, Berger said.While numerous assistants are anxious about looking unpracticed, Berger said it's considerably more best for an understudy to approach inquiries than for them to imperially spoil something for your chief or for the company.3. Plant the seed about future business. Berger wouldn't fret if an assistant communicates enthusiasm for working with her again later on, however the person shouldn't hold up until the most recent day of their temporary position to do so.If you think you need to work at that organization after graduation, plant the seed, Berger said. Ensure the organization knows at an early stage, don't expe ct that you're going to let them know on the most recent day and they'll offer you a job.4. Recall that early introductions are significant, yet so are last impressions. You unquestionably shouldn't be late on the principal day of your entry level position, that is a formula for a quite terrible initial introduction. Be that as it may, you additionally shouldn't settle up with your temporary position early, leaving an extremely horrendous last impression, which some may contend is much more dreadful than a terrible first impression.Too frequently, Berger has seen assistants intellectually look at, or in some cases actually just not appear, during the most recent fourteen day of their entry level position. What numerous understudies don't understand is the manner by which rapidly a decent impression can transform into an awful one.I can cherish an assistant, however on the off chance that they truly plan something for baffle the group, particularly in a period of scarcity, a decent i mpression can transform into a terrible impression rapidly, Berger said.Young experts probably won't have the premonition or experience to perceive this, yet impressions in the work environment stick.If you accomplish something that influences the organization in a critical enough manner, they will recollect, Berger said. That is useful for when you accomplish something extraordinary, but on the other hand that is downright terrible for when you accomplish something not all that great.If a manager's last impression of an assistant is somebody who isn't dependable to complete a task unequivocally, the supervisor will in all likelihood not recruit the understudy as a full-time worker or give a decent reference to future openings for work. By settling up with your mid year temporary position early you cut off a tie as well as waste the entirety of the difficult work you put in toward the start of the internship.You may likewise appreciate… New neuroscience uncovers 4 ceremonies that will satisfy you Outsiders know your social class in the initial seven words you state, study finds 10 exercises from Benjamin Franklin's every day plan that will twofold your efficiency The most exceedingly awful mix-ups you can make in a meeting, as per 12 CEOs 10 propensities for intellectually resilient individuals

Creation Agency CEO on what is going to make or break your sales team

Creation Agency CEO on what is going to represent the moment of truth your business group Creation Agency CEO on what is going to represent the moment of truth your business group Stepping stools as of late talked with Jack Kosakowski, CEO of Creation Agency U.S. furthermore, driving master on social selling and deals development, on what pulled in him to the business, key strides for sales reps with regards to cold reaching, deals and showcasing union, and the sky is the limit from there. Peruse on below. What at first pulled in you to the field of sales? Growing up I had the pleasure to go around with my granddad and watch him light a business room ablaze. He was accountable for the #1 deals association at an organization called Masterguard. Basically, I was raised to be a sales rep by what I see as the best sales rep that at any point lived. I will likely portable his heritage in the field of sales. How significant of a job does innovation play in the business field and explicitly in your work? Technology is going to represent the deciding moment your business group in the computerized age. It is the key driver for profitability and helping transform focuse d on experiences into focused deals discussions. It is the best way to distinguish the perfect individuals, to have the correct discussion at the privilege time. Follow Ladders on Flipboard!Follow Ladders' magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and more!Jack Kosakowski Please reveal to me a little about your job at Creation Agency and what makes it unique.Creation Agency is remarkable in the way that we are genuine showcasing and deals professionals who come and help high-development organizations structure and execute imaginative interest age methodologies from continuous experience. We follow a model called Your Marketing Team As A Service. We don't simply mention to you what you ought to do, we really do it for you. What innovation/advancement/stage has had the most significant impact on the field of deals and showcasing in the previous year or two, and why? Marketing robotization stages like Hubspot and Marketo are distinct advan tages as I would like to think. Not many organizations see how to set them up in a manner that really encourages them move the needle, yet the ones who do are going to win long haul. These stages can help adjust deals and showcasing exercises and help fill the hole which is gigantic for gaining by genuine opportunities. What are the greatest difficulties, from a specialized or potentially business point of view, that those in deals face nowadays? Most deals groups are not prepared to use social channels as their upper hand for correspondence. Purchasers need to control where and how they convey. Not very many salesmen see how to give them the correspondence experience that prompts the sale. What are your musings on content advertising? Does it assume a pervasive job in your work at Creation Agency?Content promoting is a precarious one. Most organizations are not making content that really enables the business to move the needle. 80% of Creation Agency's new business comes through re ferrals and substance. We are extremely vital about who makes content and much progressively vital about how that substance is disseminated. Conveying content from an official inside your association is the better approach for imparting that prompts the most elevated transformations. Most organizations despite everything don't get that. Do you feel the universes of deals and promoting are combining, and provided that this is true, is this something to be thankful for? Or on the other hand would it be a good idea for them to remain their own particular fields? If you don't mind explain. Yes, they are basically getting one in the equivalent. What is the contrast among prospecting and lead age? That is an inquiry you ought to present yourself? Is there one? Not really. What are the key advances that sales reps should take with regards to cold pitching/emailing?There is such a great amount of semantics around the contention of cold pitching in the computerized age. It is only that… Se mantics. Cold pitching isn't dead. It is being rehashed by the measure of data that sales reps currently approach. The telephone is as yet alive. It is the means by which you get somebody on the telephone and how you start the discussion that is the key utilizing advanced stations as your touch points.What has been the most fulfilling snapshot of your profession/proudest vocation accomplishment, and why?Building a group and viewing the office develop is my proudest profession accomplishment. 3.5 years back it was only me by a PC attempting to make sense of how to get my first customer. Presently, I have a group of 13 individuals and we help probably the quickest developing saas organizations scale. It puts a grin all over consistently. I love our customers, representatives, and the test of the work we do. It doesn't beat that.

Free Traditional Maintenance Technician Resume Template

Free Traditional Maintenance Technician Resume Template Free Traditional Maintenance Technician Resume Template Some entrenched organizations search for work up-and-comers who have the customary qualities that will make them a solid match, so you need your resume to establish an extraordinary first connection. It must be a perfect, blunder free record and should introduce your abilities and involvement with a clear, simple to-understand style. You can utilize our free customary support specialist continue layout and manual for make a resume explicitly intended to intrigue your likely business and land the activity you want.Create ResumeCustomize ResumeWhat to Include in a Traditional Maintenance Technician ResumeWhen you create a conventional upkeep expert resume, utilize basic, direct words and expressions, avoiding slang. Start with your contact data and follow with a synopsis that gives a review of your abilities and achievements. Underscore your experience and solid focuses in the features segment with the goal that perusers can unmistakably observe why you would be a decent counterpart fo r their organization. In the experience area that follows, you can substance out the data you just gave, including more detail. Recall that recruiting administrators will be searching for the qualities and abilities that set you apart from different competitors, so make certain to list these toward the start of the suitable sections.Common Resume Fails: Mistakes to AvoidNegative Tone. Abstain from utilizing your resume to air complaints with a previous business or to cast previous collaborators in an unflattering light. Be certain that your resume sets a positive, proficient tone.Formatting blunders: Proofread your finished resume cautiously, ensuring there are no composing mistakes. Dispense with any additional areas you discover and guarantee that slugs are accurately aligned.Lack of center: Your resume ought to be engaged around the aptitudes the recruiting supervisor is searching for in another representative. Abstain from including unessential data that makes little difference to the activity for which youre applying.Exaggeration: Make sure that everything in your resume is real. Abstain from misrepresenting your aptitudes and capacities. Be totally honest.Omitting Keywords: Many bosses go online to continue databases where they recognize the most qualified candidates for employment opportunities. At the point when you make your resume, incorporate watchwords identified with your field of work to build your odds of being noticed.Too Long: Make your resume a one-page victor. This is the perfect length, and it will consistently be noted by recruiting professionals.Resume Content Tony Rivers 5610 Sycamore Circle, Blue Ash, OH 11111 555.343.2990 TonyR@anymail.com Summary Motivated support expert experienced when all is said in done upkeep work for business structures. Acquainted with the help and fix of HVAC, plumbing, electronic and numerous different frameworks. Accentuation on security practices and consistence with state and government guidelines identifi ed with construction laws. Familiar with arranging, oversight and cooperation. Hoping to put a wide scope of aptitudes and capacities to best use with an enormous, set up organization. Features Experienced with general business building upkeep and repairsMechanical frameworks upkeep expertiseAble to give electrical, plumbing and refrigeration backing and repairGroundswork experiencePossess exhaustive comprehension of state and nearby wellbeing standardsSupervisory experienceExcellent work ethicExperience Senior Maintenance Technician 1/12/2016 Current Corrigan Hart Office Complex Montgomery, OH Execute general structure support and fix work.Maintain and fix mechanical and HVAC framework components.Install lighting, framing, flooring.Replace breaking down pipes parts.Supervise two grounds care workers.Responsible for recruiting and observing subcontractors as necessary.Ensure that security principles conform to state and neighborhood guidelines.Maintain proficient yet respectful way with building tenants and guests. Upkeep Technician 6/8/2016 12/11/2016 Blue Ash Middle School Blue Ash, OH Performed general structure support and painting.Completed plumbing repairs.Maintained grounds, including cutting and pruning work.Operated and kept up mechanized garden equipment.Assisted administrator with records the board. Training Associate Degree, Electro-Mechanical MaintenanceEast County Junior College

moneymaking idea

Looking for another business/career/franchising/moneymaking idea You know I am always looking out for good ideas for job seekerseven if it means branching out and starting your own business! In that spirit, I want to share some information with you about owning a franchise. Owning a franchise can give you more flexibility without you having to start your business yourself-completely from scratch. My colleague Larry helps match up people with the right franchises. He also helps people sell or even franchise their established businesses. I have networked with Larry for nearly 5 years now(wow time does fly!) Here is where you can learn more: Franchise Quest…Franchise Search Consultants Larry S. Powell President 2307 Buroak Ridge, Suite 100 San Antonio, TX 78248 Phone: 210-479-2491 Toll Free Phone: 888-479-2491 Fax: 888-699-8751 E-Mail: franchisequest@sbcglobal.net http://www.franchise-quest.com *FULL DISCLOSURE: Larry does offer referral fees to his business network. The Career Artisan may accept referral fees but NEVER recommends or endorses any person or business exclusively for referral fees. Rather, The Career Artisan endorses people, products and services that to the best of the Career Artisans knowledge may be beneficial to jobseekers. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Reddit (Opens in new window)

Framework for Your Job Search in Austin - Wolfgang Career Executive Coaching

System for Your Job Search in Austin - Wolfgang Career Executive Coaching Satisfied to introduce a visitor blog from Sydney Frazer, Partnerships Manager at Glassdoor. Bio beneath.â€" Coach Wolfgang Playing out a pursuit of employment includes inside and out research, a speculation of time, and perhaps some disappointment. You ought to get a thought of what the nearby work showcase and territorial economy resemble, from the joblessness rate to the average cost for basic items to the populace development. Also, you have to investigate what organizations are employing and what other occupation searchers in your general vicinity are scanning for. On the off chance that you are going to begin a pursuit of employment in Austin I have spared you some time by kicking this exploration off. See yourself as fortunate the Austin work advertise looks good for work searchers! As of November 2016, Austin has an amazingly low joblessness pace of 3.0 percent, 1.6 rate focuses beneath the national normal. (Figures from bls.gov.) The populace in Austin has developed rapidly, by 14.8 percent from 2010 to 2015, however the opposition for employments is decreased by the sheer number of employment opportunities (more than 30,000!) in the territory. While the middle base compensation in Austin is a piece underneath the national normal, the typical cost for basic items in the zone is moderately low and reasonable when contrasted with other major U.S. urban areas. Not playing out a pursuit of employment in Austin? Try not to stress. Utilize this data as a system for the sort of research you ought to do to play out an educated quest for new employment any place you're keen on living. 3 well known jobs for a pursuit of employment in Austin A more profound plunge into the pursuit of employment involves taking a gander at some well known quests for new employment and organizations in Austin so you can show signs of improvement thought of what the neighborhood business scene resembles. Advertising is a famous term for a pursuit of employment in Austin. With 4,385 open occupations extending right from a Database Product Marketer to a Marketing Analyst, work searchers in this field have a wide assortment to look over. The normal pay for individuals in the advertising field in Austin fluctuates by work title. A more section level job like a Digital Marketer midpoints $57,450, which is somewhat over the national normal for this position or more Austin's middle base pay. A further developed job like a Marketing Manager midpoints a compensation of $81,218. While this is just somewhat over the national normal for this job, it is essentially higher than the media base pay in Austin. Keen on applying for an advertising job? With a meeting for a more passage level position like that of a Marketing Coordinator, anticipate your insight into general showcasing ideas to be tried. Moreover, your relational abilities and capacity to perform under tension are probably going to be s urveyed. Likewise, get ready with questions like: What methods do you use to discuss adequately with upper administration? Portray when you needed to take on various jobs and how you took care of it. What kind of experience do you have with specialized applications? Another normal pursuit of employment in Austin is Event Coordinator. The middle compensation for an occasion facilitator in Austin is $43,630, which is very nearly 8 percent over the national normal pay for occasion organizers. Persuaded to apply? Austin has 174 employment opportunities for occasion facilitator positions. On the off chance that you land a meeting, expect conduct addresses that address your capacity to financial plan, oversee merchants, and manage coordinations. That doesn't mean your delicate abilities will be overlooked, however; your questioner is likely searching for somebody with solid correspondence and authoritative aptitudes. Some great inquiries to rehearse with include: Name a period where you utilized critical thinking abilities to annihilate an issue on the spot. Give me a case of a period that you were out of the blue tossed into an authority position. How could you handle the circumstance? How might you improve an occasion you recently arranged? Hoping to go an alternate course? Deals is another mainstream quest for new employment in Austin with 8,197 open occupations in Austin. The normal individual in deals in the Austin territory makes $46,000, which is just somewhat beneath the national normal compensation for deals. Be that as it may, numerous individuals in deals make commission on their base compensation. Sound like a solid match? A meeting will concentrate on your relational aptitudes, your capacity to tune in, and your reaction to dismissal. Be prepared to give a false attempt to sell something or pretend a business circumstance. You ought to likewise be prepared to respond to these well known inquiries: What do you do in the event that you are new to an item? What might you do if a customer was angry with you on the telephone? Give me a model wherein you lost a deal and what you gained from the circumstance. On the off chance that these occupations don't accommodate your range of abilities or appear to be fascinating to you, look at a portion of the mainstream organizations in Austin that have employment opportunities at the present time. 3 Popular Austin Companies Dell is one of the main five biggest managers in Austin with more than 6,000 representatives. With a better than expected Glassdoor organization rating of 3.6 and a high endorsement rating of 87 percent for CEO Michael Dell, representatives appear to be genuinely fulfilled working there. What's more, Dell was named to Glassdoor's rundown of Highest Rated CEOs in 2013. Need to join the cheerful group? Apply for one of their 3,400 open occupations. In the event that you get an offer, your bundle is probably going to incorporate standard advantages like a get-away and PTO plan, just as a 401(k) plan with coordinating commitment up to 5 percent. What's more, expect flashier advantages like an on location exercise center and alternatives to telecommute. College of Texas at Austin is a significant boss, bragging more than 10,000 workers. UT Austin has an organization rating of 4.3 on Glassdoor, essentially over the normal organization rating of 3.3. Leader of UT Austin, Gregory L. Fenves, has a solid endorsement rating of 89 percent. With more than 640 employment opportunities, there is an enormous runway of chance at UT Austin. In the event that you score an occupation here, expect an offer letter that flaunts solid advantages. Representatives there refer to a PPO plan that is 100 percent paid for by the University, a free rec center enrollment to the UT Austin Recreational Sports Center, and a few preparing and improvement openings nearby. Headquartered in Austin with more than 7,100 representatives over the globe, National Instruments has been named to Glassdoor's Best Places to Work list each year from 2009 to 2014. National Instruments right now has a 3.6 star organization rating, somewhat over the Glassdoor normal. Keen on applying? Look at one of their 248 open employments. Advantages at National Instruments remember a for site wellness focus, an on location wellbeing focus, and a 401(k) plan oversaw by Charles Schwab. On the off chance that none of these organizations or employments are an ideal choice for you, realize that you don't need to settle! Austin is encountering quick development and is an alluring business sector for organizations. Consider applying to a worldwide with a nearness in Austin like Aristocrat Technologies, Absolute, AXA, Siemens, Experian, or Balfour Beatty. Progressively keen on working for an industry chief in Austin? Entire Foods, Dimensional Fund Advisors, Hanger, and NXP Semiconductors are completely headquartered there. Creator bio: As a Partnerships Manager at Glassdoor, Sydney works with many records across colleges, libraries, and online journals, assisting with furnishing them with substance and apparatuses to help work searchers. Outside of work, Sydney appreciates running, climbing, and looking for the ideal burrito.

Headlines That Get HRs Attention

Headlines That Get HRs Attention I know copywriters who get paid 6 figures a year to write one-line sentences on a page. Make no mistake, they write endless variations, edit countless more, argue with creative directors, and rework a multitude of final drafts before that final headline or tagline appear on a page. But that one line can make or break and ad, and having that ability to craft the perfect, compelling, relevant sentence is worth the investment in talent. Too many people are flat, uninteresting, and vague in their communications in their email body and subject, in their LinkedIn profile, and of course, on their resume. The resume submissions that always got my attention were the ones that spoke specifically to the job I was recruiting for, but using similar verbiage to uniquely and specifically describe the candidate. And Im not just talking about tailoring your resume to fit the role; Im talking about using strong headlines and lead-ins that are attention grabbing and specific. And on top of appealing to my interests outright, someone who demonstrates that level of effort in marketing themselves already had earned a preliminary second look. Hypothetical example: Im recruiting for a graphic designer with 8 years of integrated (digital and print) experience, and they must have prior experience working in the pharmaceutical and healthcare sector. On top of that, I want someone who has worked for both big advertising agencies and in-house for the types of pharma clients theyre likely to be serving. An email that would get my attention has a subject line that basically speaks to those core criteria, and sounds something like this: Graphic Designer, 8+ years integrated experience in pharma, client agency side or… Senior integrated designer, extensive client/agency pharma experience or… “8+ years print/digital design experience specializing in pharma, agency in-house” These are also great examples of compelling headlines you might use on your LinkedIn or social media profiles, particularly if youre in-between jobs or actively looking for a position similar to the one above. Its effective for three reasons: 1) It tells me exactly what you do, and where your specialization is: youre a graphic designer who has both digital and print expertise, and is looking to continue in that direction (integrated) 2) It tells me whether you meet the level of the role: 8+ years experience, or senior-level 3) It tells me what industry vertical you specialize in: pharmaceuticals 4) It reveals additional small details that are important: youve worked on both the agency and client side, and likely bring a well-rounded knowledge of the business relationship and the parties involved. Of course you can address these things in the resume or cover letter, but the point is to draw in your audience at the very first point of introduction. No doubt you’ve experienced the challenge of having your application sit in an inbox with hundreds of other potentially qualified candidates. Fact is that even the best candidates go unnoticed on occasion due to the application volume alone. The key to standing out and making the cut is less in timing and more in the details, and your profile/email/resume headline is your initial selling pitch, so leverage it accordingly. Here are a few tips to help you craft an attention-grabbing, specific headline: Have similarly branded variations to fit the different requirements of each platform: Your LinkedIn profile headline allows for 120 characters, Twitter and Pinterest 160, and while Google+ has virtually no limit, it does denote separate fields for a shorter “tagline” followed by a more in-depth “introduction”. The actual verbiage can vary slightly, but make sure you’re conveying the same message across all platforms. Use a job title similar to what youre looking for, but that also keeps the door open to advancement and other opportunities. In other words, don’t pigeon-hole yourself into a singular title. This can be a headline or a short description. For example: “Senior designer with strong Hispanic and general market experience.” While this person is interested in promoting their Hispanic market experience, a niche in advertising, they’re also leaving room to be considered for general market positions as well. Omit any negative language that doesnt point back to your strengths and expertise, such as unemployed or in transition. Use meaningful keywords that speak directly to your value. “Senior sales executive with 15 years of experience” is kind of flat. “Award-winning sales executive specializing in B2B business development” gives me a little more context around what makes you great, and where you specialize. Your headline, whether on your LinkedIn profile, your email communications, or your website, is a key marketing tool that often gets overlooked. So utilize this prime real estate to its maximum advantage. It’s the very first piece of information people will come in contact with about you, so treat it like you would a first impression upon meeting someone: what information would be most relevant to your audience to know, and what ideas about you will they be left with once they leave? Photo Credit: Jarod Carruthers on Flickr .